Press Release
Contact: Cassandra Cranston |
Phone: (919) 549-7500 |
International Business Experts Share Tips on Winning in the Global Marketplace
February 14th’s Globalization 2008 Conference Also Features Panel Discussions
January 15, 2008, Research Triangle Park, N.C. – As the global marketplace continues grow, many local entrepreneurs are considering taking their businesses international. What are the opportunities, challenges and concerns of operating across borders? The featured speakers at the Council for Entrepreneurial Development’s Globalization 2008 Conference -- February 14, 2008, at the Embassy Suites RTP East hotel in Cary, N.C. – will provide their insight and advice.
The first featured speaker, Deepak M. Advani, Lenovo’s chief marketing officer and senior vice president global e-commerce, will present from 9A – 10A. He will discuss how Lenovo overcame barriers to establish a stronghold in the U.S., effective market entry strategies and managing the cultural differences of a global workforce.
Advani is responsible for building the Lenovo corporate brand globally, including activating global sponsorships of the Olympics, Formula One and the NBA. In addition to marketing, Advani oversees global P&L for Lenovo’s e-commerce business, product design and press/analyst relations.
Also featured is Michael Chen, Red Hat’s vice president of corporate marketing and former general manager of Red Hat China. He will participate in a question-and-answer session with Janet Babin, national reporter for North Carolina Public Radio, from 12:15P – 1P.
Chen is responsible for leading Red Hat's global corporate marketing function, including corporate brand, global communications, customer experience management, online strategy, and community affairs. As GM for China, he had P&L responsibility and led overall operations including strategic planning, sales, marketing, government relations in China, Taiwan, and Hong Kong markets.
In addition to the two featured speakers, panelists for the conference include:
- John D. Allison, partner, Kennedy Covington
- Neil Bagchi, corporate associate, Kennedy Covington
- Oren Cohen, M.D., chief medical and scientific officer, Quintiles Transnational Corp.
- Chris James, vice president of corporate marketing, Cree, Inc.
- Art Pappas, managing partner, Pappas Ventures
- Marshall Phelps, corporate vice president and deputy general counsel, intellectual property, Microsoft Corp.
- Terrance Philips, vice president, SVB Global
- Chris Price, Ph.D., president & CEO, LaamScience
- Arti Rai, professor of law, Duke University
- Mark Rostick, managing director, Intel Capital
- Alex Shröder, vice president of corporate development, Noël Group, LLC
- Bob Sutor, Ph.D., vice president of open source and standards, IBM Corporation
- Ted Zoller, executive director, Center for Entrepreneurial Studies; adjunct assistant professor of entrepreneurship, UNC Kenan Flagler Business School
For more conference information, visit www.cednc.org/global.
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