In March, CED member company, The Catevo Group released ShowLogic(TM), a new presentation platform that enables users to organize, link and easily navigate a wide range of traditional and interactive media. Tina Deatherage, vice president of sales and marketing for ShowLogic(TM) discusses how to use basic communication to effectively convey your message.
A long time ago, making a presentation meant starting a dialog. You interacted with your audience and based on their verbal and nonverbal cues, the conversation followed a natural path that took into account both what you had to offer and what the audience was interested in. But, somewhere along the line, things changed and the support materials designed to aid our presentations turned into handcuffs.
Today, presenters and their support staff spend more time finding the right files and developing the slide deck than on the content itself. People write their presentations in the technology, read their charts and lose their audience. In many cases there is so much content, presenters never get to their key points because they run out of time.
A study conducted in 2007 by Dave Paradi, the co-author of "Guide to PowerPoint" stated that the top three issues associated with current presentations are: reading the slides, full sentences and micro text. The study concluded that presenters needed to use more visuals and allow for more conversation.
So how do you avoid being handcuffed to technology? It starts with the basics of communication. Communication happens when one person sends a message and another person receives that message.
Regardless of whether it is an interpersonal conversation, group or public setting communication is interactive.
---Learn how to effectively communicate your message by reading the full article at Show-Logic.com.