Durham-based Motricity (www.motricity.com), a leading provider of mobile content services and solutions, has launched “Bananas,” a branded mobile content subscription service offered by MTV, a unit of Viacom Inc. Motricity powers MTV’s “Bananas,” which is a cross-carrier, direct-to-consumer offering that features exclusive content from MTV, MTV2 and mtvU including material from hit shows such as “Laguna Beach,” “Real World,” “Two-A-Days,” “Rob & Big” and “The Hills.”
“Bananas” is powered by Fuel™, Motricity’s award-winning mobile content delivery platform. The program includes two tiers of service, each delivering an array of content from MTV programming as well as music ringtones from major record labels.
Motricity is a CED member.