Durham-based ad agency McKinney & Silver (www.mckinney-silver.com) has landed a $15 million advertising account with Polaris Industries Inc. (NYSE: PII), a maker of snowmobiles, motorcycles and all-terrain vehicles. McKinney, which was founded in 1969, will provide integrated marketing communications solutions to Polaris, including strategic leadership, creative development and media buying and planning responsibilities for all Polaris brands.
With annual 2003 sales of $1.6 billion, Polaris designs, engineers, manufactures and markets snowmobiles, all-terrain vehicles (ATVs), Victory motorcycles and the Polaris RANGER for recreational and utility use. Polaris is included in the S&P Small-Cap 600 stock price index.