Marketing & Sales Archives
Another Entrepreneurial Benchmark - the Inc. 500 is Now 5000
Back in the day, when IBM, General Motors and Procter and Gamble drove the national economy, a list of 500 "fastest growing privately held companies" was sufficient to capture the depth and breadth of entrepreneurial achievement in America. Launched at the same time CED was being formed as a spin-out of the Raleigh Chamber, the Inc. 500 has featured many companies before they became world-renowned, including Microsoft, Domino's Pizza, and Oracle.
Starting in 2007, the list was expanded ten-fold to 5,000. The deadline for the 2008 list, to be publicized in September, is April 30, 2008. For more information, visit www.inc.com/inc5000apply/.
Vivek Wadhwa: The Right Way to Get Media Attention
Vivek Wadhwak, executive-in-resident at Duke University, writes a regular guest column for BusinessWeek online.
His latest column gives tips on generating media attention for your company. The key is to tell a compelling story to the correct media targets.
Measuring Entrepreneurial Satisfaction
CED has released the results from its 2007 Entrepreneurial Satisfaction Survey Report (PDF), which asked Research Triangle region entrepreneurs about the critical factors for starting and growing an entrepreneurial business.
Among the survey's most significant findings:
Public Relations as a Marketing Strategy
Kauffman eVenturing has posted a collection of guest columns on public relations as a marketing strategy.
This collection offers useful PR strategies to boost your company's visibility. In particular, articles focus on how to work with journalists, sell your company’s image, begin blogging, and deal with crisis communications.
Ask the Expert: Shawn Ramsey
CED is continuing its "Ask the Expert" series for readers to interact with local experts who write guest columns for CED. In CED's bi-weekly e-newsletter, we are asking readers to email questions on the topics covered in that week’s guest column to "expert@cednc.org." Select answers will then be featured in CED's blog.
The featured expert this week is Shawn Ramsey, founder and president of Raleigh-based Crossroads PR. Here are three select questions, with Ramsey's answers:
Creating a Market Conversation Strategy
Garrett French of MarketSmart Interactive writes extensively on search engine optimization and media creation strategies.
Check out Garrett's recent article on "A Market Conversation Strategy Guide for SMBs: Driving Search Presence through Industry Participation."
Online Marketing Tips
Kauffman eVenturing, a Web site for growth-oriented entrepreneurs operated by the Ewing Marion Kauffman Foundation, has posted a new collection of articles to help entrepreneurs evaluate different aspects of online marketing.
The eVenturing articles focus on a range of topics, including search engine optimization, key word advertising, blogging, online publishing and using eBay as a distribution channel.
Successful Selling
Veteran entrepreneur Jack Huisman offers some useful insight into successful selling.
Huisman, who is director of sales for Health Decisions, wants his salespeople "reacting – not thinking" when they approach a prospect.
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Recent Entries
- Another Entrepreneurial Benchmark - the Inc. 500 is Now 5000
- Vivek Wadhwa: The Right Way to Get Media Attention
- Measuring Entrepreneurial Satisfaction
- Public Relations as a Marketing Strategy
- Ask the Expert: Shawn Ramsey
- Creating a Market Conversation Strategy
- Online Marketing Tips
- Successful Selling