Jeffrey Phillips, vice president of sales and marketing for OVO, discusses the importance of innovation in this recent guest column.
He identifies the difficulties in maintaining a focus on innovation as startups grow and mature. To stay committed to innovation over time, Phillips recommends that companies better understand three inter-connected factors: culture, compensation and strategic direction.
In addition to this guest column, Phillips recently co-authored an article called "Innovate On Purpose" for the Harvard Management Update.
More of Phillips' work can be seen at http://www.innovateonpurpose.blogspot.com and http://workingsmarter.typepad.com.