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CED Funding Series: Raising the Dough (Entrepreneur-Only)
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CED Funding Series: Raising the Dough (Entrepreneur-Only)
CED Funding Series: Raising the Dough (Entrepreneur-Only)


When: Tues., Feb. 5, 2013
3:00 - 8:00 PM
Where: Research Triangle Park Foundation
12 Davis Drive
Durham, North Carolina  
United States
Hal Thomas

CED Funding Series: Raising the Dough

Raising money is a part of every business.

At CED's Funding Series, "Raising the Dough," local tech entrepreneurs will increase chances of success by learning valuable strategies through direct interaction with successful CEOs and the sources of capital that helped fund their startups.


View the Day 2 Recap, complete with the slides from the Mock Negotiation, the Fundability Assessment, and an example Term Sheet at the CED Start Something Blog, "Getting to the Term Sheet: Raising the Dough."



Tuesday, February 5, 2013, 3 PM - 8 PM

We will use the first 30 minutes to address the Fundability Assessment: a self-assessment to be used during coaching sessions to determine your preparedness for raising investment capital.


Coaching Sessions (1 & 2): Roll up your sleeves and get individualized coaching from investors, CEOs and experts to help you determine if, when and how you will pursue funding for your company. This will run until 6:00pm.

You will be at a table with a small group of entrepreneurs and coaches so please be prepared to speak openly about your business and receive input. This is also a great time to get to know helpful individuals. Session 1 & 2 are back to back with a small break. After the break you work with a different set of coaches to benefit from multiple perspectives.

Here are some of our Coaches**:

 **Additional coaches not listed.

Mock Negotiation: understanding term sheets and how to get the best terms possible. This is an incredible inside look at an entrepreneur and their lawyer negotiating with an investor. We will close the deal by 7:00pm.

Justyn Kasierski, partner, Hutchison PLLC

David Jones, partner, Southern Capitol Ventures

Brian Handly, CEO, StepLeader

7:00pm Networking Reception (Refreshments Provided)

Note:  This event is FULL.  We will not be offering on-site registration.



 Here's what happened on Day 1:

Tuesday, January 29, 2013, 3 PM - 8 PM

Section 1: The Funding Landscape: what's out there, what's right for us?

An overview of angel funding, venture capital, and alternative funding methods.

  • Jan Davis, executive committee member, Triangle Angel Partners
  • Rik Vandevenne, director, River Cities Capital Funds

Section 2: Angel Panel: an in-depth discussion about angel funding with angel investors active in our area and CEOs that have successfully used this funding strategy

  • Elaine Bolle, director and president, RTP Capital
  • Peter Bourne, CEO,Spring Metrics
  • Jan Davis, executive committee member, Triangle Angel Partners
  • Jason Massey, CEO, Sustainable Industrial Solutions
  • Matt Williamson, co-founder and CEO, Windsor Circle

Section 3: Venture Capital Panel: an in-depth discussion about venture capital with VCs active in our area and CEOs that have successfully used this funding strategy

  • Brian Carney, principal, Harbert Venture Partners
  • Daniel Chalef, CEO, KnowledgeTree
  • Brendan Morrissey, CEO, Netsertive
  • Rik Vandevenne, director, River Cities Capital Funds

Section 4: Alternative Funding Strategies: expert presentations about four alternative funding strategies: grants, crowdfunding, Kickstarter, bootstrapping

  • GRANTS: John Ujvari, SBIR program specialist, NC SBTDC
  • CROWDFUNDING: Steve Reaser, CEO, Funding Launchpad
  • KICKSTARTER: Alix Bowman, director of strategy, Organic Transit
  • BOOTSTRAPPING: Joe Colopy, founder and CEO, Bronto Software


Speaker Biographies

Elaine Bolle, director and president, RTP Capital

Elaine D. Bolle, Director and President, is an experienced angel investor, entrepreneur, senior executive and board director leading domestic and global organizations from venture-backed start-ups to $750M+ enterprises. She has built and successfully exited several early stage venture backed companies including Achex, a payment processor, sold to First Data Corp. She currently serves as a board member and advisor to early stage companies. She also serves as Chief Operating Officer of Clinical Research Site Training (CRST)—a training provider for clinical research site professionals. In addition, she serves on the Board of Directors of Dress for Success Triangle NC. Ms. Bolle has a BA and an MBA from the University of Michigan.


Peter Bourne, CEO, Spring Metrics

Peter brings a wealth of experience and insights to the company. Having served in customer-focused CEO, COO, and VP/GM roles for almost 15 years, Peter's passion is guiding companies to market leadership. At Spring Metrics, Peter maps the high-level strategic direction of the company. He does not yet play foosball.



Brian Carney, principal, Harbert Venture Partners

Brian C. Carney is a Principal in the General Partner. Mr. Carney joined HMC in 2007 and currently serves on the boards of OpenQ and Privaris. Mr. Carney is also a board observer for Intelliject, JackBe, nContact and PeopleMatter. Prior to joining HMC, Mr. Carney was an associate with Morgan Stanley Venture Partners where he evaluated and executed healthcare venture capital and growth equity investment opportunities. Prior to Morgan Stanley Venture Partners, Mr. Carney was a financial analyst in Morgan Stanley's Healthcare Investment Banking Group. Mr. Carney holds a Master of Business Administration degree from the University of Virginia and a Bachelor of Science degree in Business Administration from Washington & Lee University.


Daniel Chalef, CEO, KnowledgeTree

Daniel is CEO and co-founder of KnowledgeTree, the first company to get 'insight out' of business content. As CTO of a South African systems integrator, he worked with Global 2,000 customers that had a shared pain. They all held billions of dollars of intellectual property locked in untapped business content.

He co-launched KnowledgeTree, his second start-up, to meet this challenge. He envisioned KnowledgeTree as a content management and business intelligence platform that surfaces companies' most valuable sales, marketing, and corporate content. Daniel bootstrapped KnowledgeTree in South Africa, and secured a Series A funding round from Hasso Plattner Ventures, the venture firm of SAP's co-founder. Following KnowledgeTree's relocation to Raleigh, NC, the company's rapid growth helped Daniel close a significant Series B funding round – a quarter of all software venture capital raised in North Carolina in the first half of 2012.

He was an early employee at South Africa's highly successful and first Internet Service Provider following the end of Apartheid. During that period he became committed to the idea that a group of passionate and intelligent people can change the world, even when faced with significant adversity.

Daniel is recognized internationally for his opinions on technology and business, and has been quoted in TechCrunch, VentureBeat, Business Insider, eWeek, and The Guardian (UK). He is also an active supporter of the local technology community, where he frequently guest speaks and advocates for start-ups.

When not at KnowledgeTree Daniel is a keen yoga practitioner. He is also a proud tech geek with fond childhood memories of programming on his Sinclair ZX80.


Joe Colopy, founder and CEO, Bronto Software

Joe Colopy is the Founder and CEO of Bronto Software, the leading marketing platform for retailers and other commerce-focused companies to drive revenue through email, mobile and social campaigns.

Joe has guided the strategic direction of Bronto from a start-up, borne out of his spare bedroom, to becoming one of the 100 fastest growing private software companies in the United States.

Under Joe's leadership, Bronto has had tangible impact on the Triangle community - creating over 140 new, technology jobs since 2002 and contributing over 16 weeks worth of community service in 2011.

Joe received his Bachelor of Arts in Computer Science from Harvard and his MBA from UNC at Chapel Hill and has been featured in business publications both nationally and in the Triangle.


Robert Cotter, founder and CEO, Organic Transit

Rob Cotter, founder and CEO of Organic Transit. He designed and built a 62mph tricycle, numerous recumbents, VP of the Human Powered Vehicle Assoc. and worked with Porsche, BMW and Mercedes-Benz.





Jan Davis, executive committee member, Triangle Angel Partners

Jan Davis is a board member and advisor of companies in software, analytics, direct and interactive marketing, and personal information, providing strategic direction, corporate oversight, CEO coaching and introductions to potential partners, customers, suppliers and investors. She is an investor in Triangle Angel Partners and was recently elected to its Executive Committee. She presently serves on the board of directors of, where she chairs the Audit Committee, and on the boards of advisors for BiddRocket, Buzz Referrals, Gift Boogle, LiPi, Market Vue Partners, Three Ships Media. These enterprises sell products and services to the retail, real estate, marketing services, and information industries as well as to consumers.


Justyn Kasierski, partner, Hutchison Law Group

Justyn advises technology and emerging growth companies at all stages of development across a range of industries, including software, e-commerce, video games and development, networking, advanced materials, clean-tech, alternative energy, medical devices, biotechnology and biopharmaceuticals. He also represents angel and venture capital funds in their fundraising and investment activities. Justyn counsels clients on day-to-day legal and business issues, and his transactional experience includes start-up and formation, public and private offerings of equity and debt securities, mergers and acquisitions, commercial transactions and strategic partnerships.

Justyn joined Hutchison after practicing in the Waltham office of Gunderson Dettmer Stough Villeneuve Franklin & Hachigian, LLP, a national venture law firm. During his tenure at Gunderson Dettmer, Justyn represented a variety of private and public technology companies and also served as counsel for a number of leading venture capital funds.


Jason Massey, CEO, Sustainable Industrial Solutions

Jason has worked with hi-tech startups over the last 10 years as a venture capitalist, founder, angel and advisor. He helped lead over 40 investments with $200 million in funds across a variety of sectors including energy, manufacturing, and telecommunications in Silicon Valley.

Today, Jason continues to advise startups including Mission Motors, the developer of electric powertrain systems and the fastest electric motorcycle. He guest lectures on hi-tech entrepreneurship at NCSU and Duke as well as regularly judging business plan competitions such as Stanford's Social eChallenge.

Jason studied Physics and Finance at NC State and later studied Mandarin at Stanford and Peking University. His work in China ultimately led him to help launch Al Gore's The Climate Project in Beijing.

His passion for sustainability goes back to his days as an Eagle Scout but has evolved from a passion to a mission with the birth of his daughter and his desire to leave behind a better world for future generations. Sustainable Industrial Solutions is the culmination of his entrepreneurial drive to "do good and do well."


Brendan Morrissey, CEO, Netsertive

Mr. Morrissey is CEO of Netsertive, a fast-growing ad technology firm based in Research Triangle Park, NC. Netsertive's technology platform automates high-performance digital marketing for local businesses and multi-location retailers throughout North America and powers an innovative channel marketing system, Digital Co-op, which links brands and local channel partners in turnkey digital marketing campaigns. Mr. Morrissey has overseen rapid growth every quarter since launching in 2009 and completed two rounds of venture funding from top-tier digital media venture capital firms to support the expansion. He has over 16 years' experience in digital media and VC-backed startup companies emphasizing Internet and mobile marketing technology.

Prior to co-founding Netsertive, Mr. Morrissey was VP of Business Development at Motricity, an interactive marketing technology company serving media, entertainment and mobile carrier clients. Prior to Motricity, he was VP at Los Angeles based mobile marketing startup GoldPocket Wireless - overseeing sales, partner operations & client services - helping drive the rapid growth leading to its successful acquisition by Motricity in 2006.

Mr. Morrissey previously served in management roles at wireless pioneer startup Nextel Communications during its first four years, venture-backed broadband ISP startup InternetConnect and global consultancies KPMG Consulting (now BearingPoint) and CSC Consulting.


Steve Reaser, CEO, Funding Launchpad

Steve Reaser is a serial entrepreneur and seed-stage investor who joined the Boulder startup community in August 2011. Steve is on the Executive Committee of CfPA, the Crowdfunding Professional Organization, which is working to guide and support this emerging industry.

Prior to moving to Colorado, Steve co-founded an educational technology company in Raleigh, NC, and helped grow it to 150 employees, over one million users, and solid profitability. Over the eleven years there Steve built several internal teams from the ground up, and was responsible user-experience design, project management, and executive duties. Steve holds a B.S. from Cornell University.


John Ujvari, SBIR program specialist, NC SBTDC

John Ujvari is the SBIR Program Specialist with the North Carolina Small Business and Technology Development Center (SBTDC). His primary responsibilities include counseling clients on the effective use of this federal funding program and supporting and promoting SBIR educational opportunities throughout the state via numerous outreach efforts. These efforts include the publication of a monthly SBIR-focused newsletter, planning and execution of training events statewide, meeting clients one-on-one and reviewing proposals prior to submission. He also leads the SBTDC's MBA summer internship program. Since joining the SBTDC in 2001, SBIR and STTR awards in North Carolina have increased 5-fold.



Rik Vandevenne, director, River Cities Capital Funds

Rik joined River Cities Capital Funds in 2004 and focuses on healthcare information technology, medical devices and high value technology enabled services investment opportunities. He came to River Cities with strong strategy and business management experience in high growth companies. Rik enjoys working closely with portfolio company executive teams on marketing, product development and strategy. He serves on the boards of EndoChoice, ABT Molecular Imaging, and Univa and is an observer on the board of Pioneer Surgical Technology.

Rik gained experience working with early stage venture backed companies in the strategy group of Scient, a global eBusiness consulting firm. Before Scient, Rik worked for four years at Accenture, first in the healthcare services group and then at the Internet Center of Excellence where he helped launch several venture backed start-ups in the mid '90s. Rik graduated from Vanderbilt University where he received his BE in Mechanical Engineering and he received his MBA from the Duke University Fuqua School of Business.

Rik serves on the Board of Directors of the Council for Entrepreneurial Development. Rik also serves on the board of several Duke University organizations including the EVCC and Private Equity Club.


Matt Williamson, co-founder and CEO, Windsor Circle

Matt Williamson is the CEO and co-founder of Windsor Circle. Prior to founding Windsor Circle, Matt was VP of Sales for Bronto Software, where he played a pivotal role in both strategy and execution that helped fuel Bronto to more than 100 employees. Prior to Bronto, Matt held executive and sales management roles at SAS, edocs, and Network Software Associates. Matt holds an MBA with honors from UNC, where he was class president, as well as an undergraduate degree from UNC. Matt has been deeply involved with Habitat for Humanity locally and internationally for over 20 years.





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